Memo
Slide 1 of 15
The Premier Stage
The best players. The best competition. One ecosystem.
Nike EYBL is widely recognized as the premier grassroots basketball platform in the world. Every year, the nation's top prospects compete against elite competition, creating a unique environment where talent can be evaluated on a level playing field.
Today, player rankings are largely determined by third-party services that must compare athletes across vastly different leagues, schedules, regions, and levels of competition. Those rankings serve a purpose — but they are not built from a single competitive ecosystem.
"EYBL is different."
The Opportunity
Own the standard. Don't rent it.
Within EYBL, the best players consistently compete against the best players. Every game is a benchmark. Every performance is a data point. Every matchup is intelligence.
Rather than relying solely on external rankings, EYBL can define player value using the data generated inside its own ecosystem.
"The future athlete is more than a stat line. The future athlete is an intelligence profile."
The 12 signals of total impact
The Product
EYBL IQ™ was built to provide that profile.
Built specifically for the EYBL ecosystem, EYBL IQ™ transforms league data into actionable intelligence across scouting, recruiting, player development, market visibility, NIL opportunity, and performance evaluation.
This is not intended to replace national recruiting services. It creates something they cannot provide — a league-owned intelligence system built entirely around the highest level of grassroots basketball competition.
The Standard
Measure players against the best.
National rankings measure players against the country.
EYBL IQ™ measures players against the best competition in the country.
As the premier grassroots basketball platform in the world, Nike EYBL has the opportunity to establish the industry's most trusted league-based intelligence and evaluation system.
"If EYBL represents the highest level of grassroots basketball, it should also define the standard by which that talent is measured."
The Mandate
EYBL IQ™ is designed to become the standard.
A league-owned intelligence system, purpose-built for the highest level of grassroots basketball — and the athletes, brands, and decision-makers who depend on it.